Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Belif Skincare: The 8 Best Products to Add to Your Routine

Talking all things Belif Skincare! Sharing all the best products to incorporate into your Korean skincare routine.

Episode #49: 10 Things I’ve Learned From 10 Years of Blogging

Sharing my top 10 lessons learned after a decade of blogging. From investing in yourself and surrounding yourself with empowering women.

Meritage Resort Spa Terra and pool review, by travel blogger What The Fab

Meritage Resort Spa Terra + Pool Day

This past weekend I had my best friends from childhood in town, and we had such a fun girls’ weekend in Napa! We spent the whole day on Saturday at The Meritage Resort, indulging in massages at Spa Terra, and enjoying their pool. We had the best time, and I had to share more about …

Episode #48: Spilling all the Juicy Secrets When it Comes to Digital Behaviors and Content Strategies with Jamila Ali from Chloe Digital

Join me with Jamila Ali, Creator Growth Manager at Chloe Digital. We get into content, understanding behaviors, & growing your business.

Crate and Barrel Dresser, by Blogger What The Fab

Crate and Barrel Dressers: 7 Most Aesthetic Picks

If you’re looking for ways to optimize your storage, considering adding one of these stunning Crate and Barrel dressers!

Best Amika hair products, by beauty blogger What The Fab

Amika Hair Products: 7 Best Products to Add to Your Routine

Upgrade your hair care routine with Amika hair products! Sharing the 7 best Amika products to incorporate into your routine.

Korean Glass Skin Products to Elevate Your Skincare Routine

Sharing the best Korean glass skin products so you can achieve that dreamy glowy skin! Elevate your skincare routine with these products!

Outdoor Oasis Picks with Wayfair

It’s the first day of summer and here in Napa we’ve been greeted with 104 degree heat, so I guess it’s official! While 104 isn’t exactly enjoyable backyard weather, things are supposed to cool off to mid-80’s and I couldn’t be more excited to spend more time in our outdoor oasis. Omied and I are …

Florida Keys Itinerary

Heading to the Keys? Don’t miss this in-depth Florida Keys itinerary to help you plan the perfect trip, from where to eat to what to do.

Best Packing Hacks With Ibotta

Sharing all my best packing hacks to make preparing for a trip a breeze. Packing doesn’t have to be overwhelming!

Aera Destinations Collection

The new Aera Destinations Collection is live, and I knew by the name that this collection would be right up my alley! This collection is inspired by a few of the world’s most iconic places (which happen to be some of my favorite destinations)! The three scents include Amalfi Coast, Paris, and Hawaii. Amalfi Coast …

Episode #47: AAPI History Month Conversation with Asian-American Creators and Quotient

Join me for a conversation with AAPI content creators and influencer marketing platform Quotient for AAPI history month!