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About Elise

Content Creator, Writer & Founder

Hello! Thanks for visiting What The Fab, a fashion and travel blog inspired by my life’s adventures and appreciation for the little things. I’m Elise, writer and founder behind What The Fab, where I aim to share inspiration with a pinch of zest, served with a side of real talk. I’m a San Franciscan, foodie, Barry’s Bootcamp enthusiast (to balance out the foodie). At the beginning of 2019, I left my corporate job at Google to chase my dreams: being an entrepreneur and helping YOU find fabulous in the everyday. 

I started What The Fab back in 2012, and since then I’ve been blown away with how much the influencer landscape has changed. While I’d hoped and dreamed that some day this could turn into my full time gig (and hustled on it nights and weekends), I couldn’t have imagined all of the exciting opportunities that would come my way, all because I decided to launch my own blog (first on Tumblr, then Blogger, and now WordPress) eight years ago.

 

I pour my heart and soul into creating content for What The Fab, and my goal (beyond just adding a bright spot to your Instagram feed) is to inspire you to live a little bolder, and a little fuller every day. Especially during such difficult times where I feel like every time I check my phone there’s a new notification about something that angers me or breaks my heart, I think we could all use a little lift and escapism. While I do keep things light and inspirational on What The Fab, occasionally you’ll see me dive into deeper issues (for example, catch Elle’s feature on a Google protest and my participation and thoughts on it here), because at the end of the day this is my platform, and I firmly believe that you can be of both substance and style.

If you ever have any questions about a post or suggestions for new content, I’d absolutely love to hear from you! Shoot me an email at: [email protected] or slide into my DMs on Insta @wtfab.

It’d also make me so happy if you subscribed to my email newsletter so we can stay in touch. I send out a weekly newsletter with a recap of new blog posts, recent shopping finds, motivating quotes, and occasionally bad puns. See you there!

 

Countries

Years blogging

blog posts

Frequently Asked Questions

How did you start blogging? 

Fresh out of grad school, I started working at a boutique communications consulting agency here in San Francisco, as a Marketing Manager. I’d always wanted to start a fashion blog, but never really knew how. Working in marketing taught me how to manage an editorial calendar, do basic HTML coding, set up URLs and redirects, and also helped hone my writing skills. Since I finally had all the tools I needed to start a blog, I figured I had no excuse not to! And so, What The Fab was born.

What did you do at Google?
I did branding and events for Google’s tech talent outreach. I loved my job and my time at Google. Getting to work for the best company in the world for five years will always be a special part of my life. I wrote a post all about my decision to quit my job at Google here.

How did you manage to work full-time and run your blog for 6.5 years? 
It really came down to working my ass off and prioritizing the blog during my free time (while making sure to carve out time for friends, family, and Omied), and being super disciplined about it. Taking care of your mind and body so you can function at your best is super important too. I wrote a whole post about how I worked full time and blogged which you can read here, along with all the tips and tools I could think of.

Who takes your photographs?
My wonderful husband Omied takes my blog photos, unless otherwise noted in a post. His photography has grown leaps and bounds since I started this blog in 2012. His skills have gotten so good that we’ve started a photography business together, Arvin Studios. He gets hired by product companies and for events in the Bay Area, and occasionally I get to style his shoots too! We absolutely love working together and I think it’s such a dream that we get to support each other in our creative endeavors.

May I use your photos on my site?
Yes, please just make sure to link back to my website with a do-follow link, as my images are all copyrighted.

Contact
Questions/Suggestions/Wanttosendmeflowers? [email protected]

Disclosure
When you see an item in my outfit posts marked “courtesy of” or “c/o,” it means that piece was given to me as a gift from the company. I never wear anything in my outfit posts unless I genuinely love it. The opinions expressed here are my own, and I always clearly indicate if a post is sponsored by a brand.

Affiliate links

Many of my posts contain affiliate links. If you click one of them and purchase something, I’ll receive a small commission (for which I’m extremely grateful, as this helps keep What The Fab running) at no extra cost to you.

Planning your next trip? Check this map of the world to see if I’ve been there and have written guides for it!

6 Weekend Trips from Paris

6 Weekend Trips from Paris

Paris may be a bucket list destination (it's one of my absolute favorite cities), but once you've hit up all the main sights of the city, you may be wanting a little more out of your trip to France. So if you've got a little more time on your hands, why not consider...

Best Restaurants in Cinque Terre

Best Restaurants in Cinque Terre

We had some seriously delicious food in Cinque Terre, but we also went to a couple places that ended up being touristy and bland (with crappy service to boot). You won’t find those places on this best restaurants in Cinque Terre list, and frankly we were led there by...

Airbnb Marrakech: Best of the Best

Airbnb Marrakech: Best of the Best

Marrakech is an awesome city. One of Morocco's most popular destinations, Marrakech isn't about an apartment or hotels when it comes to accommodation. Instead, it's all about the riad. A walled private palace with courtyards and intricate design details, this...

What to do in Copenhagen: A Complete Travel Guide

What to do in Copenhagen: A Complete Travel Guide

I’ll be honest, I was really pleasantly surprised by how much I enjoyed Copenhagen. It was the last leg of our Eurotrip, and kind of a random pick for us. Copenhagen wasn’t necessarily a place that had been on my bucket list, but we were looking for one last city to...

The Best High-Waisted Bikinis at Target

The Best High-Waisted Bikinis at Target

Last week I was in the mood to do some shopping for new swimsuits, so I hopped on over to Target to see what new arrivals they had online! I love Target's swimwear because they always have cute, trendy pieces that last me for years, and of course at super affordable...

Coffee Break

Coffee Break

I cannot wait to start putting out some of my Cinque Terre content!! It's seriously one of the most beautiful places I've ever seen. Until those travel guides and other Cinque Terre posts are ready to go later this month, here's an outfit look from one of our days...

Pink Snakeskin

Pink Snakeskin

It's been a minute since I've shared an outfit post! I had this one sitting in my drafts from the beginning of the year. The pink snakeskin bodysuit and paper bag pants are both from Revolve, and I love this combo of a tight and edgy bodysuit + loose and chic pants. I...

Clothing Packing List for Europe Summer Vacay

Clothing Packing List for Europe Summer Vacay

I just got back from spending a month in Italy and even though it was just barely into June by the time I left, Europe was getting HOT! 🥵 Today I'm partnering with Ibotta to share a packing list for Europe and all the clothes you'll want to pack in order to beat the...

6 Cheap New Years Dresses on Amazon

6 Cheap New Years Dresses on Amazon

Love a good sequin moment for New Years! It's that time of year where you emerge from the holiday fog and think, "Oh shit, what am I going to wear for NYE??" I've got you covered with this list of cheap new years dresses that you can quickly order on Amazon Prime! I...

Tieks Shoes: My go-to flats for traveling the world

Tieks Shoes: My go-to flats for traveling the world

Wearing my Nude Lace Tieks while on a helicopter ride in Maui Whenever I’m packing my bags, no matter where I’m going, you can always count on there being at least one pair of Tieks shoes in my luggage (but usually two or three, because you know…a girl’s gotta have...

Finding the Perfect Fit with Stitch Fix

Finding the Perfect Fit with Stitch Fix

Thanks to Stitch Fix for sponsoring this post!  I love that leopard is having such a big fall moment, because it’s truly one of my favorite prints to wear! This leopard top is actually a bodysuit and I’ve gotten majorly into bodysuits over the last year or so. They’re...

Palm Springs Desert Outfit

Palm Springs Desert Outfit

I visited Palm Springs for the first time earlier this year, and of course I had to shoot with the iconic windmills! We were also running around checking out all of the Desert X art installations. The art installations are over now, but hopefully they'll be back with...

Why You Need to Shave Your Face: How to Dermaplane at Home

Why You Need to Shave Your Face: How to Dermaplane at Home

I recently shared on my Insta Stories my latest beauty find: Michael Todd's Sonicsmooth. It's a tool you use for dermaplaning. And yes ladies, I'm talking about shaving your face. Today I'm diving into why you need to shave your face, and how to dermaplane at home....

Taiwan Beauty Products

Taiwan Beauty Products

Taiwan Beauty Products When I was in Taipei recently, my friend Francesca was showing me some of the Taiwan beauty products and other Asian beauty trends that are popular there. I love checking out new beauty products and trends, especially ones that we can’t get here...

Skincare After 30

Skincare After 30

My journey with my skin has been a bumpy road ever since my teenage years. Lately, I've noticed some major differences in my skin and have found a routine that's really working for me. Enter: Skincare after 30. Skincare has always been something I've put a lot of...

How to fix damaged hair in a snap

How to fix damaged hair in a snap

This is a sponsored conversation written by me on behalf of Pantene. The opinions and text are all mine. This winter's harsh weather, combined with lots of heat styling for holiday parties, events, and photo shoots has done a number on my hair. Whenever I have dry...

The Best At-Home Manicure: imPRESS Nails Review

The Best At-Home Manicure: imPRESS Nails Review

Y'all have been asking me about these manis on Insta so here we go—my full imPRESS nails review! I don't know if you've noticed, but a few months ago press-on nails became super popular. It was perfect timing too because now that all the nail salons are closed and...

Sunday Funday

Sunday Funday

Flamingos make everything more fun, amirite? Last weekend before I headed out on a biz trip to Canada Omied and I had a little Sunday Funday date day in the city together. I'd been dying to check out a new Cuban place in the Mission, which is officially the most...

Turning Point Spa

Turning Point Spa

Getting regular facials and have a great aesthetician (or two!) that you can rely on is a super important part of your skincare routine. I recently got to visit Turning Point Spa in Marin, and had such a lovely experience. The owner, Laurence McKee, is a...

Très Sleek: Smooth and Brilliant with Revlon Hair Tools

Très Sleek: Smooth and Brilliant with Revlon Hair Tools

This post was sponsored by Revlon Hair Tools as part of an Influencer Activation for Influence Central and all opinions expressed in my post are my own. Très Sleek: Smooth and Brilliant with Revlon Hair Tools: I’ll be honest, I’m good at many things, but doing my own...

Skincare After 30

Skincare After 30

My journey with my skin has been a bumpy road ever since my teenage years. Lately, I've noticed some major differences in my skin and have found a routine that's really working for me. Enter: Skincare after 30. Skincare has always been something I've put a lot of...

Date Night Makeup: Pretty Fall Neutrals

Date Night Makeup: Pretty Fall Neutrals

Today I’m sharing my go-to makeup look this fall for a night out. Whether it’s a date night with my hubby or my girlfriends, these are the products I keep reaching for and the earthy neutrals I’ve been incorporating into my beauty looks. And to make things super...

Three self-care skincare routines you haven’t tried

Three self-care skincare routines you haven’t tried

This post has been sponsored by Cetaphil®. All thoughts expressed are my own. Skincare has always been something I’ve had to spend a lot of time (and money...and trial and error) on. My teenage years were spent being acne-prone, while my twenties involved a lot of...

No Heat Beach Waves Hair Tutorial

No Heat Beach Waves Hair Tutorial

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #BeBeachBlonde #CollectiveBias People always ask me how I keep my long hair so healthy. My biggest tip is that I rarely use heat on it. My hair dries...

How to fix damaged hair in a snap

How to fix damaged hair in a snap

This is a sponsored conversation written by me on behalf of Pantene. The opinions and text are all mine. This winter's harsh weather, combined with lots of heat styling for holiday parties, events, and photo shoots has done a number on my hair. Whenever I have dry...

Bridesmaid Makeup

Bridesmaid Makeup

I spent this past weekend in North Carolina for my beautiful cousin's wedding. It was such a fun-filled weekend and I'm missing all the family time already! I was honored to be a bridesmaid, and I brought along my new EcoTools hair and makeup brushes to keep my...

Taiwan Beauty Products

Taiwan Beauty Products

Taiwan Beauty Products When I was in Taipei recently, my friend Francesca was showing me some of the Taiwan beauty products and other Asian beauty trends that are popular there. I love checking out new beauty products and trends, especially ones that we can’t get here...

Wedding Wednesday: Vegas Bachelorette Party

Wedding Wednesday: Vegas Bachelorette Party

This Wedding Wednesday I'm sharing a bunch of photos from my Vegas bachelorette party weekend! My sister planned an amazing trip and I feel so lucky to have such wonderful friends in my life. The recovery at work the following Monday was a little rough (I can't party...

Wayfair Outdoor Furniture Sale

Wayfair Outdoor Furniture Sale

With weather starting to warm up and being stuck at home for what feels like forever, I'm seriously craving some outdoor time! If you have an outdoor space like a patio, deck, or backyard that you're looking to spruce up, Wayfair is doing a Memorial Day Weekend sale...

Wanderlust Cooking: Authentic Italian Recipes

Wanderlust Cooking: Authentic Italian Recipes

We're in our third week of my new Wanderlust Cooking series! This time, we went to Italy. Exactly a year ago, I was spending a month there, and I miss Italy so much! I've always loved Italian food, but after our trip I realized there's way more to Italian cuisine than...

Woman Crush Wednesday: Suze Riley, Papercut Artist

Woman Crush Wednesday: Suze Riley, Papercut Artist

I'm so excited to continue with my Woman Crush Wednesday series! And I have such a fun Q&A lined up today! Today I’m chatting with Suze Riley, who I met at Alt Summit last month (right before shit really hit the fan with Coronavirus). Suze was one of the very...

April, Instagrammed

April, Instagrammed

I think we can all agree April was a weird month in terms of the passage of time. Some days dragged on, and sometimes I'd look up and realize it's Friday already. It felt like a really, really long month, but I also can't believe it's May. Throughout April I really...

What to wear to an Indian Wedding

What to wear to an Indian Wedding

Last month a dear friend of mine from grad school got married. Both the bride and groom are Indian, and since we'd been to an Indian wedding before we semi-knew what to expect—beautiful, colorful outfits, a morning ceremony and evening reception, and tons of delicious...

How to Declutter Fast: Organization and Storage Tips for Your Home

How to Declutter Fast: Organization and Storage Tips for Your Home

To kick off the new year on the right foot, Omied and I recently did a big apartment cleanout and reorganizing blitz in our home. I shared some of my storage and organization hacks on my Insta Stories during the process, and you guys were absolutely loving all of the...

Wanderlust Cooking: Parisian Recipes

Wanderlust Cooking: Parisian Recipes

I'm excited to continue my new series Wanderlust Cooking! Brought to you by our sponsor: quarantine boredom. You guys loved last week's recipes, outfits, and playlist that were all inspired by Mexico and it was so fun to see some of you making the recipes at home!...

Quarantine Birthday Gifts

Quarantine Birthday Gifts

Ok, so a quarantine birthday isn't exactly ideal. But there are plenty of ways you can help your friends or fam have a happy birthday, while still practicing social distancing. You can check out my post all about Quarantine Birthday Party Ideas for Adults for how to...

Wedding Wednesday: Menguin Review

Wedding Wednesday: Menguin Review

  MENGUIN REVIEW & UNBOXING VIDEO   Back when we were planning our wedding (which was already 8 months ago! I can’t believe it.), I did a Menguin review post, which was the online tuxedo rental company we were using for our groomsmen’s looks. Our groomsmen looked...

Five Ideas for Halloween Decor

Five Ideas for Halloween Decor

I love Halloween and I especially love it when people go all out decorating for it! Even a few fun touches go a long way—it doesn't have to be a whole graveyard scene on your front lawn (although I totally love and adore people who go the extra mile like that!). Here...

Wanderlust Cooking: Let’s Go to Mexico!

Wanderlust Cooking: Let’s Go to Mexico!

Today I'm excited to kick off a new series on the blog that I'm calling Wanderlust Cooking! I miss traveling. A lot. Last week I was supposed to head out on spending a month abroad in several different countries, and I was feeling especially down on Wednesday, the day...

Woman Crush Wednesday: Kara Harms, Founder of Whimsy Soul

Woman Crush Wednesday: Kara Harms, Founder of Whimsy Soul

I'm so excited to be continuing with my Woman Crush Wednesday series, where I'm interviewing and featuring bad-ass boss babes! Today we're chatting with Kara Harms, the founder and editor behind the travel and lifestyle site, Whimsy Soul. When Kara and I first met...

My Daily Routine During Shelter in Place

My Daily Routine During Shelter in Place

With our new quarantine "normal," I asked over on my Insta Stories what kind of content you want to see, and your responses were so, so helpful! I was feeling really stuck with what to write about, but knowing what kind of content would be useful for you during this...

How to plan the perfect wedding timeline

How to plan the perfect wedding timeline

This post could also be titled, "How to project manager the shit out of your wedding." 😉 Over the last year while we were planning our wedding, I've had several coworkers and friends get engaged too. They've all asked for the wedding run of show (fancy event-planner...

Desenio Review: Cute Art Prints at Reasonable Prices

Desenio Review: Cute Art Prints at Reasonable Prices

I've been incorporating a little bit more home decor posts into my blog over the last year or so, and it's been so much fun to shoot and share that kind of content with you guys. While I definitely can't wait til we own our first home some day (and allll the...

Peanut Butter Coconut Balls

Peanut Butter Coconut Balls

I've always had a major sweet tooth, so I'm always looking for ways to satisfy my cravings without going crazy on sugar and corn syrup, which leave me with that gross, nauseous feeling. In this recipe, we're turning your favorite candy bars like Snickers into a...

6 Books to Read During Quarantine

6 Books to Read During Quarantine

How's your quarantine going? Mine's been up and down. But there are a few things that have been key for me keeping some kind of semblance of sanity, and those things are: Working out virtually with my trainer (highly recommend HIIT School's virtual workout...

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