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About Elise

Content Creator, Writer & Founder

Hello! Thanks for visiting What The Fab, a fashion and travel blog inspired by my life’s adventures and appreciation for the little things. I’m Elise, writer and founder behind What The Fab, where I aim to share inspiration with a pinch of zest, served with a side of real talk. I’m a San Franciscan, foodie, Barry’s Bootcamp enthusiast (to balance out the foodie). At the beginning of 2019, I left my corporate job at Google to chase my dreams: being an entrepreneur and helping YOU find fabulous in the everyday. 

I started What The Fab back in 2012, and since then I’ve been blown away with how much the influencer landscape has changed. While I’d hoped and dreamed that some day this could turn into my full time gig (and hustled on it nights and weekends), I couldn’t have imagined all of the exciting opportunities that would come my way, all because I decided to launch my own blog (first on Tumblr, then Blogger, and now WordPress) eight years ago.

 

I pour my heart and soul into creating content for What The Fab, and my goal (beyond just adding a bright spot to your Instagram feed) is to inspire you to live a little bolder, and a little fuller every day. Especially during such difficult times where I feel like every time I check my phone there’s a new notification about something that angers me or breaks my heart, I think we could all use a little lift and escapism. While I do keep things light and inspirational on What The Fab, occasionally you’ll see me dive into deeper issues (for example, catch Elle’s feature on a Google protest and my participation and thoughts on it here), because at the end of the day this is my platform, and I firmly believe that you can be of both substance and style.

If you ever have any questions about a post or suggestions for new content, I’d absolutely love to hear from you! Shoot me an email at: elise@w-t-fab.com or slide into my DMs on Insta @wtfab.

It’d also make me so happy if you subscribed to my email newsletter so we can stay in touch. I send out a weekly newsletter with a recap of new blog posts, recent shopping finds, motivating quotes, and occasionally bad puns. See you there!

 

Countries

Years blogging

blog posts

Frequently Asked Questions

How did you start blogging? 

Fresh out of grad school, I started working at a boutique communications consulting agency here in San Francisco, as a Marketing Manager. I’d always wanted to start a fashion blog, but never really knew how. Working in marketing taught me how to manage an editorial calendar, do basic HTML coding, set up URLs and redirects, and also helped hone my writing skills. Since I finally had all the tools I needed to start a blog, I figured I had no excuse not to! And so, What The Fab was born.

What did you do at Google?
I did branding and events for Google’s tech talent outreach. I loved my job and my time at Google. Getting to work for the best company in the world for five years will always be a special part of my life. I wrote a post all about my decision to quit my job at Google here.

How did you manage to work full-time and run your blog for 6.5 years? 
It really came down to working my ass off and prioritizing the blog during my free time (while making sure to carve out time for friends, family, and Omied), and being super disciplined about it. Taking care of your mind and body so you can function at your best is super important too. I wrote a whole post about how I worked full time and blogged which you can read here, along with all the tips and tools I could think of.

Who takes your photographs?
My wonderful husband Omied takes my blog photos, unless otherwise noted in a post. His photography has grown leaps and bounds since I started this blog in 2012. His skills have gotten so good that we’ve started a photography business together, Arvin Studios. He gets hired by product companies and for events in the Bay Area, and occasionally I get to style his shoots too! We absolutely love working together and I think it’s such a dream that we get to support each other in our creative endeavors.

May I use your photos on my site?
Yes, please just make sure to link back to my website with a do-follow link, as my images are all copyrighted.

Contact
Questions/Suggestions/Wanttosendmeflowers? elise@w-t-fab.com

Disclosure
When you see an item in my outfit posts marked “courtesy of” or “c/o,” it means that piece was given to me as a gift from the company. I never wear anything in my outfit posts unless I genuinely love it. The opinions expressed here are my own, and I always clearly indicate if a post is sponsored by a brand.

Affiliate links

Many of my posts contain affiliate links. If you click one of them and purchase something, I’ll receive a small commission (for which I’m extremely grateful, as this helps keep What The Fab running) at no extra cost to you.

Planning your next trip? Check this map of the world to see if I’ve been there and have written guides for it!

The Best Hikes in Joshua Tree

The Best Hikes in Joshua Tree

Joshua Tree National Park is one of California's most famous National Parks, thanks to the unique look of its namesake, the Joshua tree. But it's not simply a case of rocking up and getting out of your car to snap a photo. Joshua Tree is all about getting out into...

Best Restaurants in Cinque Terre

Best Restaurants in Cinque Terre

We had some seriously delicious food in Cinque Terre, but we also went to a couple places that ended up being touristy and bland (with crappy service to boot). You won’t find those places on this best restaurants in Cinque Terre list, and frankly we were led there by...

The Best Joshua Tree Airbnbs

The Best Joshua Tree Airbnbs

If you're having a California vacation and feel like visiting Joshua Tree National Park, then you should spend the night in some of the most amazing Joshua Tree Airbnbs. Here is a list for you!! There are so many cool Airbnbs in the area that it can be difficult to...

What to do in Copenhagen: A Complete Travel Guide

What to do in Copenhagen: A Complete Travel Guide

I’ll be honest, I was really pleasantly surprised by how much I enjoyed Copenhagen. It was the last leg of our Eurotrip, and kind of a random pick for us. Copenhagen wasn’t necessarily a place that had been on my bucket list, but we were looking for one last city to...

Gal Meets Glam Dress

Gal Meets Glam Dress

It's officially summer but it was still a bit gloomy when I shot these pics in SF. That June gloom... I'm still pulling out some of my favorite dresses, even if I'm stuck at home and have no where to wear them out to. I've been receiving some DMs on Instagram asking...

When in Rome

When in Rome

I can't believe these photos are over a year old! I shot them in May last summer when I was with my family in Rome. Looking at these photos makes me both happy and sad at the same time. Happy because we had such an awesome trip in Italy together and it's a really...

The Best High-Waisted Bikinis at Target

The Best High-Waisted Bikinis at Target

Last week I was in the mood to do some shopping for new swimsuits, so I hopped on over to Target to see what new arrivals they had online! I love Target's swimwear because they always have cute, trendy pieces that last me for years, and of course at super affordable...

Coffee Break

Coffee Break

I cannot wait to start putting out some of my Cinque Terre content!! It's seriously one of the most beautiful places I've ever seen. Until those travel guides and other Cinque Terre posts are ready to go later this month, here's an outfit look from one of our days...

Pink Snakeskin

Pink Snakeskin

It's been a minute since I've shared an outfit post! I had this one sitting in my drafts from the beginning of the year. The pink snakeskin bodysuit and paper bag pants are both from Revolve, and I love this combo of a tight and edgy bodysuit + loose and chic pants. I...

Clothing Packing List for Europe Summer Vacay

Clothing Packing List for Europe Summer Vacay

I just got back from spending a month in Italy and even though it was just barely into June by the time I left, Europe was getting HOT! ? Today I'm partnering with Ibotta to share a packing list for Europe and all the clothes you'll want to pack in order to beat the...

6 Cheap New Years Dresses on Amazon

6 Cheap New Years Dresses on Amazon

Love a good sequin moment for New Years! It's that time of year where you emerge from the holiday fog and think, "Oh shit, what am I going to wear for NYE??" I've got you covered with this list of cheap new years dresses that you can quickly order on Amazon Prime! I...

Tieks Shoes: My go-to flats for traveling the world

Tieks Shoes: My go-to flats for traveling the world

Wearing my Nude Lace Tieks while on a helicopter ride in Maui Whenever I’m packing my bags, no matter where I’m going, you can always count on there being at least one pair of Tieks shoes in my luggage (but usually two or three, because you know…a girl’s gotta have...

Why You Need to Shave Your Face: How to Dermaplane at Home

Why You Need to Shave Your Face: How to Dermaplane at Home

I recently shared on my Insta Stories my latest beauty find: Michael Todd's Sonicsmooth. It's a tool you use for dermaplaning. And yes ladies, I'm talking about shaving your face. Today I'm diving into why you need to shave your face, and how to dermaplane at home....

Taiwan Beauty Products

Taiwan Beauty Products

Taiwan Beauty Products When I was in Taipei recently, my friend Francesca was showing me some of the Taiwan beauty products and other Asian beauty trends that are popular there. I love checking out new beauty products and trends, especially ones that we can’t get here...

Skincare After 30

Skincare After 30

My journey with my skin has been a bumpy road ever since my teenage years. Lately, I've noticed some major differences in my skin and have found a routine that's really working for me. Enter: Skincare after 30. Skincare has always been something I've put a lot of...

How to fix damaged hair in a snap

How to fix damaged hair in a snap

This is a sponsored conversation written by me on behalf of Pantene. The opinions and text are all mine. This winter's harsh weather, combined with lots of heat styling for holiday parties, events, and photo shoots has done a number on my hair. Whenever I have dry...

The Best At-Home Manicure: imPRESS Nails Review

The Best At-Home Manicure: imPRESS Nails Review

Y'all have been asking me about these manis on Insta so here we go—my full imPRESS nails review! I don't know if you've noticed, but a few months ago press-on nails became super popular. It was perfect timing too because now that all the nail salons are closed and...

Sunday Funday

Sunday Funday

Flamingos make everything more fun, amirite? Last weekend before I headed out on a biz trip to Canada Omied and I had a little Sunday Funday date day in the city together. I'd been dying to check out a new Cuban place in the Mission, which is officially the most...

Turning Point Spa

Turning Point Spa

Getting regular facials and have a great aesthetician (or two!) that you can rely on is a super important part of your skincare routine. I recently got to visit Turning Point Spa in Marin, and had such a lovely experience. The owner, Laurence McKee, is a...

Très Sleek: Smooth and Brilliant with Revlon Hair Tools

Très Sleek: Smooth and Brilliant with Revlon Hair Tools

This post was sponsored by Revlon Hair Tools as part of an Influencer Activation for Influence Central and all opinions expressed in my post are my own. Très Sleek: Smooth and Brilliant with Revlon Hair Tools: I’ll be honest, I’m good at many things, but doing my own...

Skincare After 30

Skincare After 30

My journey with my skin has been a bumpy road ever since my teenage years. Lately, I've noticed some major differences in my skin and have found a routine that's really working for me. Enter: Skincare after 30. Skincare has always been something I've put a lot of...

Date Night Makeup: Pretty Fall Neutrals

Date Night Makeup: Pretty Fall Neutrals

Today I’m sharing my go-to makeup look this fall for a night out. Whether it’s a date night with my hubby or my girlfriends, these are the products I keep reaching for and the earthy neutrals I’ve been incorporating into my beauty looks. And to make things super...

Three self-care skincare routines you haven’t tried

Three self-care skincare routines you haven’t tried

This post has been sponsored by Cetaphil®. All thoughts expressed are my own. Skincare has always been something I’ve had to spend a lot of time (and money...and trial and error) on. My teenage years were spent being acne-prone, while my twenties involved a lot of...

No Heat Beach Waves Hair Tutorial

No Heat Beach Waves Hair Tutorial

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #BeBeachBlonde #CollectiveBias People always ask me how I keep my long hair so healthy. My biggest tip is that I rarely use heat on it. My hair dries...

How to fix damaged hair in a snap

How to fix damaged hair in a snap

This is a sponsored conversation written by me on behalf of Pantene. The opinions and text are all mine. This winter's harsh weather, combined with lots of heat styling for holiday parties, events, and photo shoots has done a number on my hair. Whenever I have dry...

Bridesmaid Makeup

Bridesmaid Makeup

I spent this past weekend in North Carolina for my beautiful cousin's wedding. It was such a fun-filled weekend and I'm missing all the family time already! I was honored to be a bridesmaid, and I brought along my new EcoTools hair and makeup brushes to keep my...

Taiwan Beauty Products

Taiwan Beauty Products

Taiwan Beauty Products When I was in Taipei recently, my friend Francesca was showing me some of the Taiwan beauty products and other Asian beauty trends that are popular there. I love checking out new beauty products and trends, especially ones that we can’t get here...

Wedding Wednesday: Vegas Bachelorette Party

Wedding Wednesday: Vegas Bachelorette Party

This Wedding Wednesday I'm sharing a bunch of photos from my Vegas bachelorette party weekend! My sister planned an amazing trip and I feel so lucky to have such wonderful friends in my life. The recovery at work the following Monday was a little rough (I can't party...

Navy Counter Stools + Affordable Bar Stools

Navy Counter Stools + Affordable Bar Stools

Slowly but surely, we're starting to get furniture deliveries at the new house! We needed some bar stools for the kitchen island, and these faux leather navy counter stools from Wayfair were blessedly fast to arrive (compared to some of the three-month shipping delays...

How to Make Flower Ice Cubes

How to Make Flower Ice Cubes

Flower Ice Cubes If you're looking for a way to jazz up your drinks this summer, this is it! Because let's be honest, what’s more adorable than miniature roses floating in your rosé? I know it sounds simple—even the most culinarily-challenged can execute perfect ice...

Woman Crush Wednesday: Suze Riley, Papercut Artist

Woman Crush Wednesday: Suze Riley, Papercut Artist

I'm so excited to continue with my Woman Crush Wednesday series! And I have such a fun Q&A lined up today! Today I’m chatting with Suze Riley, who I met at Alt Summit last month (right before shit really hit the fan with Coronavirus). Suze was one of the very...

Cycle Tracking: Ava Review + Ava Bracelet Discount Code

Cycle Tracking: Ava Review + Ava Bracelet Discount Code

Earlier this year (back when we could travel and attend events), I went to a talk at Alt Summit titled: Women are Magic. It was all about period/cycle tracking and journaling, and using this as a way to get to know your body better. The talk also went into using the...

What to wear to an Indian Wedding

What to wear to an Indian Wedding

Last month a dear friend of mine from grad school got married. Both the bride and groom are Indian, and since we'd been to an Indian wedding before we semi-knew what to expect—beautiful, colorful outfits, a morning ceremony and evening reception, and tons of delicious...

Tropical Home Bar Mood Board

Tropical Home Bar Mood Board

One of the areas of our house that I'm super excited to style is our wet bar! I never imagined I'd have a wet bar lol but here we are! While the rest of our first floor is going to be more neutral, we've decided to have fun with this space and update it with tropical...

At-Home Mimosa Bar

At-Home Mimosa Bar

AT-HOME MIMOSA BAR Mimosa season has arrived! Since we're not going out to brunch right now, here's how you can build your own mimosa bar at home! Jazz it up with a few fun, unexpected twists: flower ice cubes, fruit peel cut-outs, berry skewers, unicorn sugar rims,...

July, Instagrammed

July, Instagrammed

July legit flew by! Our weekends are filled with house projects, and it's hard to believe we've been in our new home for a whole month now. So happy to see you guys have been loving the BTS home content, because that's all I've got right now with quarantine! Find me...

Wedding Wednesday: Menguin Review

Wedding Wednesday: Menguin Review

  MENGUIN REVIEW & UNBOXING VIDEO   Back when we were planning our wedding (which was already 8 months ago! I can’t believe it.), I did a Menguin review post, which was the online tuxedo rental company we were using for our groomsmen’s looks. Our groomsmen looked...

Makeup Vanity Organization

Makeup Vanity Organization

Our master bedroom is 0% set up in terms of decor and a new paint job, but at least I've got my makeup vanity organization situation on point! Besides our bed, this was the first piece of furniture I got set up and I'm loving having a dedicated space to both store and...

Fourth of July Champagne Bucket

Fourth of July Champagne Bucket

Fourth of July Champagne Bucket I adore the Fourth of July—of course for the festive red, white, and blue outfits—but also because it provides an excuse to hide teeny sparklers everywhere. You won’t have trouble finding red, white, and blue appetizers, or even star...

Woman Crush Wednesday: Kara Harms, Founder of Whimsy Soul

Woman Crush Wednesday: Kara Harms, Founder of Whimsy Soul

I'm so excited to be continuing with my Woman Crush Wednesday series, where I'm interviewing and featuring bad-ass boss babes! Today we're chatting with Kara Harms, the founder and editor behind the travel and lifestyle site, Whimsy Soul. When Kara and I first met...

We’re Moving to Napa!

We’re Moving to Napa!

I'm so excited to share some news with you guys that I've been holding in for a little over a month now. We bought our first house! And like the title of this post shares, we're leaving San Francisco and moving to Napa! I'm a glass box of emotions over here, but...

How to plan the perfect wedding timeline

How to plan the perfect wedding timeline

This post could also be titled, "How to project manager the shit out of your wedding." 😉 Over the last year while we were planning our wedding, I've had several coworkers and friends get engaged too. They've all asked for the wedding run of show (fancy event-planner...

Cloffice Ideas + Mood Board

Cloffice Ideas + Mood Board

Since it's going to take forever for things in our new home to come together and it'll be a while before I can share any room reveal type posts, I thought I'd share some design inspiration posts during the process. Starting with cloffice ideas!...

10 Homemade Summer Jam Recipes

10 Homemade Summer Jam Recipes

Summer is almost here! That means easy recipes, picnic lunches + dinners, and having fun with summer fruits and vegetables in the form of summer jams. I can't wait to start hitting up farmer's markets and taking advantage of all of the fresh produce. In addition to...

June, Instagrammed

June, Instagrammed

Oh cool, 2020 is halfway over. Some months felt like a year (March and April) and others have just flown by, like June. June felt like the blink of an eye because of a big project I've been working on, that I'll hopefully be able to share with you tomorrow! ? Until...

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